Listed Below Are a Variety of
Resources That Can Help Your Business. Many are Free e-mail
Mini-Courses, Some Are Nominally Priced Digital e-Books. Feel Free to
Browse Around Until You FInd Something You Like.
I Have Used Each of These Resources Myself and
Can Give My 100% Stamp of Approval.
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Subscribe to These
Free e-Mail Mini Courses
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Let’s face it, writing ad copy is an art. It can mean the
difference between a good ad and a great ad. Big companies pay high
priced advertising agencies to do this for them. That’s because ad
agencies make it their business to learn the psychology of selling,
how to find hot buttons to push to entice people buy.
In this book you'll learn...
1 - How to focus on the
right
message
2 - Emotional hot
buttons and
how to push them
3 - Headline versus copy
-
which is more important?
4 - How to increase
urgency -
this is cool!
This 27 page e-book goes over the
"nuts and bolts" of effective ads
Unique Selling
Proposition (USP) and Postion Tactics System
Position Tactics Manual
You need to gain an
overview of USP's, niches and market position before you try to
craft a marketing message for your company. This 100 page
manual guide will help you do just that.
USP Action Guide
Over 40 pages of
information designed specifically yo help you create your own USP.
Includes 9 easy to follow exercises written in a very easy to follow
format
If you've noticed, I
like using audio on my website. I think it provides your
visitor with a human experience. I've noticed that it has
increased my response rates. The system I recommend is simple
to use. You simply write out a "script" (like this one) record your message via a
headset or
microphone and then just copy and paste a line of code into your
website. This audio message literally took me 2 minutes to
complete.
I run all my websites using this system. I've used this system
for over many years now. It has improved each year. What
I specifically like about this product is that it integrates all the
functions I need to run my web businesses into one management
system. (a big money saver)
How many times has a serious prospect left your store
without buying? You knew they were leaving to go and shop your competition
but you felt helpless because you couldn’t do anything about it.
Implement a “Come-Back” program to entice your hot prospect to come back to
your store after shopping the competition by offering them a free family
vacation.
Target Marketing Magazine is a monthly magazine that covers the direct
marketing industry. This magazine contains less "industry news" and
more marketing articles and insight (as compared to DMNews). It also
contains a lot of very good listings to DM vendors and lists.
Millionaire Blueprints is a magazine that profiles millionaires in
interview style format. It's a new magazine and a fascinating read.
What I like most about this magazine is that it gives you details (phone
numbers, websites, addresses, vendor names etc.) of the tools that people
use in their businesses, in addition to, step-by-step explanations of how
they've become millionaires.
